Short description
Hey Carrot is the place you start before borrowing. It helps people understand what they can comfortably afford, where they should consider applying and what they need before approaching a lender.
Press & Brand
Hey Carrot Press Kit
Official logos, brand assets and social media resources for Hey Carrot. Use these assets when featuring, mentioning or partnering with Hey Carrot.
Logo
Logo
Use the Hey Carrot logo exactly as provided. SVG is preferred wherever it is supported; PNG exports are transparent and high resolution.
Primary logo
Best for light backgrounds.
Reversed logo
For dark backgrounds.
Monochrome black
For limited-colour applications.
Monochrome white
For dark photography or solid dark backgrounds.
Clear space
Give the logo room to breathe. Avoid placing text or other graphics too close to the mark. Use the height of the mark itself as the minimum clear space on every side.
Brand mark
Brand mark
The standalone Hey Carrot mark. Use it where the full wordmark will not read clearly — avatars, app icons and small placements. It is the same mark used across the website.
Favicon
Favicon & app icon
A complete icon system built from the Hey Carrot mark, so it stays recognisable down to 16 pixels. The wordmark is never used at favicon sizes.
Hey Carrot
New tab
Light UIDark UI
16×1632×32
48×48
180×180192×192512×512Includes 16, 32, 48, 180 (Apple touch icon), 192 and 512 pixel PNGs, an SVG favicon and a multi-resolution favicon.ico.
About
About Hey Carrot
Approved descriptions for articles, listings and event programmes.
Extended description
Hey Carrot is an independent borrowing navigation company launching in Jamaica. It helps consumers understand affordability, prepare for borrowing and approach relevant lenders with greater clarity. Hey Carrot does not lend money or guarantee loan approvals; lending decisions remain with the lender.
Primary brand line
The place you start before borrowing.
Supporting line
Start with clarity before you borrow.
Hey Carrot is written as two words, both capitalised. Hey Carrot is not a lender, bank or loan approval service. Download the press description file.
Usage
Usage
A short set of rules that keeps Hey Carrot consistent everywhere it appears.
Please do
- Use the provided artwork.
- Preserve the original proportions.
- Maintain sufficient contrast.
- Allow adequate clear space.
Please don't
- Stretch or squash the logo.
- Rotate it.
- Recolour it arbitrarily.
- Add shadows or effects.
- Place it on visually noisy backgrounds.
- Recreate it using another font.
- Add a cartoon carrot.
Download the Hey Carrot Press Kit
Logos, brand mark, favicon package, X, TikTok and Instagram assets, colour references and approved company descriptions — organised and ready to use.
Social media assets
Optimised Hey Carrot artwork for our primary social channels. Every asset uses the same mark, typography and colour system as the website — only the composition changes.
Universal profile picture
One master avatar for every channel, built from the standalone mark at 1080×1080 with a centred safe area. It survives circular and square crops and stays legible at small sizes.
X
Hey Carrot
The place you start before borrowing.
Header at 1500×500 with critical elements kept clear of the avatar and crop edges.
TikTok
@heycarrot
Hey Carrot
TikTok Brand / Launch Graphic — a 1080×1920 vertical layout for launch artwork, end cards and announcement backgrounds, with vertical safe zones respected.
Instagram Social Kit
heycarrot
The place you start before borrowing.
Reusable Hey Carrot launch artwork in portrait, square and story formats. Previews are cropped square here; downloads are full size.